Standards in web development often change quicker than they can implement. It is essential to concentrate on trends, techniques, and attempts that are gaining popularity. To build a successful and feasible web solution, we have to Implement the most recent web development trends to magnify and grow your business.
Top Web Development Trends in 2021
The trends in the technology field change to a greater or lesser proportion every year. It’s necessary to follow them to experience growing competition. Here, a shortlist of the latest trends of web development in 2021 has given below.
- WebAssembly
- Progressive Web Application
- Motion UI
- Voice Search
- Content Personalization Through Machine Learning
- Artificial Intelligence (AI) and Bots
- Mobile-Friendly Website
- 3D Visuals
- Cybersecurity
- PWA and AMP
- Advancements in Cloud Computing
WebAssembly
WebAssembly is a binary instruction format. It is a new type of code that may run in modern web browsers and provides new features and significant advantages in performance. WebAssemble helps by allowing high-performance applications on the web as you use an open web platform.
Apart from these, WebAssembly code can execute faster than JavaScript, that you can write the performance-critical parts of the app with the most acceptable language (C/C++/C#/Rust/Kotlin, etc). WebAssembly will handle execution in the browser. So that access to more users can engage comparable performance on the web without additional development expenses.
Progressive Web Application
Progressive web apps contain smooth and a positive user experience at less loading time. PWA software delivered through the web, built using common web technologies including HTML, CSS, and JavaScript. It pushes the web forward to make the website browsing experience more acceptable to native mobile applications.
They are more interactive and responsive. PWAs are transfiguring the user experience through app-like performance but without having to download it. For example, Amazon, Twitter, and Forbes, and many others are combining native and web applications to expand conversions and decrease bounce rates.
The advent of PWAs has made global brands’ identities a bit stronger due to their offline way of working, fast loading, and page speed. To be precise, applications account for more than 80% of the overall time users spend with their appliances.
Motion UI
Motion UI involves visual cues and makes it possible for web applications to respond to users, creating a more fluent and enjoyable user experience. Motion design is one of the key web design trends of the coming year. Minimalistic design with advanced interactions looks good and draws user attention. Users never want to have to wonder where to go when they visit a website.
Motion design helps create an instinctive interface that leads users, telling them what to do and where to focus on the page. This web development trend falls within the design of web products. According to Salesforcecreport, 84% of customers regard the website as important as the actual product it offers.
This is the key reason for increasing the popularity of Motion UI. Using this technology, you can make an element slide, spin, bounce, and more. It’s congenial with all web technologies and can be added everywhere on a website, like a header, footer, and menus.
Motion UI technology has been widely used since 2018. However, it has become more reachable now. Thanks to the SASS libraries’ technology for making it one of the dominant web development trends in 2021 and for the upcoming years as well.
Voice Search
Voice search and smart speakers could be responsible for the Internet of Things (IoT) growth in 2021. In the past, all information was text, but in 2021, those who use the information on the internet prefer to receive information through text as well as audio.
Also, it’s one of the crucial trends in the eCommerce industry. Since it’s essential for almost all businesses on the internet, if you want your web app to be found as soon as possible, optimize it for voice search. This will give you one more channel for grabbing a devoted audience and regular sales.
Voice search optimization brings many edges both for users and business owners. The main advantages of using this technology are its Saving time, allow a user to order more products, and serves as a source of customer behavior analytics.
You can think about how to optimize your website for voice search. the answer is:
- Using natural language with adequate answers to specific questions.
- Create communicative but purposeful content.
- Manage domain authority (DA) of your website and other traditional search rankings.
Content Personalization Through Machine Learning
Artificial intelligence (AI), including machine learning, impacts our everyday operations on the internet. This advanced technology evaluates incoming data, detects patterns, makes decisions, and improves its work. For example, Airbnb has developed a machine learning framework to categorize and label message intent.
This employs machine learning to personalize search results for guests to improve answers automatically, guests that guide them through the cancellation, payment, refund process, provide instant faster response and improve the booking experience.
To utilize a predictive content personalization approach, they use more innovative ML-based algorithms to meet user’s needs but focusing on the whole segment of users, each of the user’s objectives specifically. That’s why machine learning is becoming an essential part of any web service.
It’s prominent to integrate it into your services as well. It analyzes your website visitor behavior and modifies the content they have shown. Your visitors won’t ever find out that you’re using an algorithm, but their contentment will increase engagement and conversion.
Artificial Intelligence (AI) and Bots
Most of the businesses work across various time zones and have representation on several continents that make adequate customer service arrangements. It enables 24/7 accessibility economically efficiently and still provides persistently compliant responses to all customer queries.
Web development trends of recent years emphasize automated and instant client support. Chatbots, powered by machine learning and AI technology, is built as a worthy long-term investment for this resolution. They can reply to FAQs, link with the right human client assistant, take an order, etc.
Artificial intelligence has been interweaving its way into our digital lives for a few years, but as more companies invest in technology, obviously significant leaps are possible. Natural language processing (NLP) and machine learning (ML), in particular, departed from theoretical concepts to max use cases.
Artificial intelligence can be used as an alternative to human intelligence in the performance of particular tasks. Many activities in your business can be self-operating if you use AI, which can help you free human resources. These employees can use it for other purposes of the business.
The application of AI to cybersecurity is acclaim for even greater changes. Global policymakers have started to focus on the progress of AI technology and its impact on cybersecurity in particular.
Mobile-Friendly Website
Everything is on mobile now. According to DataReportal, the number of mobile users over the world is 5.22 billion as of January 2021. For this reason, the upcoming development of the Web depends on mobile-friendliness largely. It allows businesses to cover plenty of mobile users and boost conversions.
As per the latest trend of web technologies, mobile-friendly websites look attractive on both desktop and mobile devices. That means that the text is comfortably readable, links and navigation are clickable, and it is easy to consume the content in general.
Apart from these, mobile-friendly websites rank higher in search results. Back in 2015, Google’s development team declared a mobile-first indexing feature. This way, Google started the era of mobile-friendly websites to capture more users worldwide.
It is essential to make sure that your visitors have the best experience after using your website on mobile devices. It must be all device-friendly. If your website takes a long time to download or is not easy to use on a mobile device, it may move along to a competitor. Having a mobile-friendly website helps with it several key advantages, including:
- Improved search visibility
- Improved user experience
- Increased lead generation
- Improved brand identity
If even a bit of your target visitors are on mobile devices, this could be important enough for your online visibility. Ultimately, the best experience you can provide for your mobile visitors, the best chance they will convert into new business. You don’t even know where or when your target visitor will arrive on your site, so your website needs to be ready to work on any device they may be using, wherever they may be.
Read More: What Is The Best HTML Editor for Developers?
3D Visuals
While it’s about attracting customers through the UI and elements of your site, 3D visuals are crucial in the present times. It gives a realistic feel to the audience. You can easily differentiate a modern website having 3D elements from a common one. Some sites like Asset Vision, Marc Mendell, Source West, Gridics, Cinegeek, and White Void are great examples in this genre. Take inspiration from them and find the best development company to assist you in building such amazing and unique creations.
Cybersecurity
Cybersecurity is the preservation of internet-connected systems such as hardware, software, and data from cyberthreats. The most recent technologies in this field include the progress of algorithms that protect users from phishing attacks.
Cybersecurity helps in the following areas:
- Web developers can use web frameworks like Django or Ruby on Rails to avoid significant threats like Cross-Site Scripting (XSS).
- Can take safety measures by using strong encryption techniques to safeguard sensitive data.
- Analyze possible attacks by monitoring doubtful activities.
PWA and AMP
A progressive web app (PWA) is a web page that reproduces a native mobile experience. It works faster and can work online or with a poor internet connection, and is relatively cost-effective. A PWA supports cooperation, allowing users to enjoy a professional experience without realizing that they are still using the browser. Ecommerce web apps are a habitual use case for this technology.
An AMP excludes all fancy elements and displays only the prominent information — text, images, etc. This method works perfectly for blogs and news publishers. You should consider these technologies directly to determine whether you should accept PWA or AMP because It provides a professional experience as well as your search results ranking.
Advancements in Cloud Computing
Developments in the cloud computing industry move at a rate that can be annoying to follow and impossible to predict. According to the prediction of IDC, by 2020, 67% of enterprise infrastructure and the Software will be for cloud-based products and services. Soon, it will be the default option for innovative companies to embrace the Cloud.
The key reasons that companies adopt cloud computing are convenience and cost-effectiveness. It has many valuable functions applicable to any organization to increase its capacity.
Further, it provides multiple users to work and share data simultaneously. Cloud computing also allows quick analysis of data owing to its effective processing capabilities. With all such aspects, the demand for new cloud-based solutions is growing day after day.
To Conclude
Web development trends are continuously evolving, and it’s usually hard to chase them all. But when it brings down the user experience, conversions, or customer satisfaction, you cannot overlook giving it a try at least! Every trend discussed in the list is essential, and as a developer, you must be conscious of it.
