You have been in business for a long time but your competitors never fail to outperform you. Even startups find you easy to knock out in the market. Ask why this happens?
It happens because your business website always drags you behind. Problems include unappealing online visibility, technical SEO issues, and low-quality content or copywriting. You may discover other reasons for your business failures. But mark our word that the website is playing big in this matter.
So what is the solution then? Just redesign the website. In simple words, website redesigning refers to updating the existing website. This update can be centered around visuality, technicality, or both, or more than these two.
Website Redesign cost plans are related to several factors. If you opt to invest in the redesign, you need to know how the process works. In this write-up, we will focus on three things –
- classifications of redesigning,
- estimated redesign cost plans,
- and some bonus factors.
So, keep reading till the end.
Classification of Website Redesigning
Website redesigning varies. Sometimes, it may require a few touch-ups to the existing site, sometimes it indicates changing the whole site. Redesigning depends on how you want to see your site. And the cost of the work depends on the workload you do or are willing to bear. Below are the four classifications of site redesigning and their cost types.
Redecoration (visual upgrading)
Redecoration or cosmetic updates are all about visually upgrading the site. For example, you want to change the site colors, logo color, or site name. Among the redesign works, redecoration costs the lowest, due to the least workload.
Rewire (CMS migrating)
Migrating from the current CMS to the new one indicates rewiring. This backend update requires technical expertise and costs comparatively higher than redecoration.
Remodel (site fixing)
In redecoration, you have to update the site color. But in remodel, you have to update the site’s functionality, and this is kind of related to visuality also. In short, remodeling is the combination of redecoration and rewiring.
This redesign work includes fixing old, broken issues, and errors, optimizing images, and reducing redirects of the site. Compared to redecoration and rewiring, remodeling comes with an expensive price point and workload.
Rebuild (brand-new site creating)
Rebuild indicates building a new website with or without the elements of the previous website. Sometimes, redecorating, rewiring, or remodeling an old site is not enough to reach the target audience. Creating a new site with more features, pages, and CTAs is the only redesign option in such cases. As per the fact, rebuilding is the costliest redesign work. And it demands an intense workload.
Types of Websites and Their Redesigning Cost
There is no specific answer to the question – how much does a website redesign cost? The site size and who redesigns the site are the two main factors.
For small websites, you can redesign them or approach freelancers with a fixed budget. Professionals are needed for medium-sized and large websites, and they demand high remuneration. Here are paragraphs containing brief ideas of website redesign costs.
Cost of redesigning a small website
A small website with 1 to 50 pages costs approximately $3,000 to $30,000 to redesign. This price range includes all types of redesign work. A simple redesign with redecoration and rewire will cost $3,000 to $6,000 on average.
If you sign up for visual and backend updates, you need to spend more. In general, such updates can cost $7,000 to $20,000. These updates will improve the functionality and usability of your site. Also, they will provide an amazing visuality to your site.
Some digital marketing agencies offer additional services to boost small websites. They promise satisfactory outcomes with specific cost plans per month. Purchasing a copywriting service from an agency can cost $3,000 to $4,000 per month or one time. If you ask for digital marketing to support the updated site, it will cost $5,000 per month. If the agency is capable of providing a full package, including required updates and additional services, the cost plan may change. You may get a discount upon purchasing their service package.
Cost of redesigning a medium-sized website
Generally, mid-sized websites have 50-150 pages, and redesigning them can cost $30,000 to $50,000. A visual-only redesign (without or with minor backend updates) will cost approximately $8,000 to $15,000.
Since an agency is going to handle your site, they may do more along with backend updates. For instance, they will ensure that your site is mobile-friendly as they migrate it to a new CMS. Backend updates by an agency can cost within $16,000 to $25,000.
Their copywriting services will add to the redesign cost plan if you want. Here the service charge will depend on word counts and page numbers. You may have to spend around $4,000 to $7,000 to buy words from the agency. However, this range may vary depending on the copywriter’s expertise level.
The agency will offer services like SEO (Search Engine Optimization), PPC (pay-per-click) advertising, and affiliate marketing. Investing in these offers is up to you, but these services will enhance your site’s online visibility. Therefore, if you agree to buy these services, you have to spend approximately $5,000 to $8,000 per month.
Cost of redesigning a large website
It will be a bit hard to guess a redesign cost for large websites. The larger the website, the higher the cost will be. However, we plan to provide a minimum budget for a large website in this section. Usually, the cost will be between $60,000 to $80,000, but sometimes can reach up to or exceed $100,000.
Larger websites generally contain 150 pages to 250 pages or more than that. If the focus is solely on the visuals, it will be hard to make each page visually appealing. For this work, the design team will demand between $15,000 to $25,000.
Not only the cosmetic change requires intensive planning but also the technical updates will. The design and development experts may charge between $25,000 to $45,000 for visual and backend updates. For small and mid-sized websites, buying copywriting services is not mandatory. However, for massive sites, copywriting is essential to flourish the business. You need to spend around $7,000 to $10,000 (or more) to buy pages with words. However, if you have in-house copywriters, you can skip this step and minimize the redesign cost.
Finally, the digital marketing services are left to discuss. For a massive site, investment in such services will range between $6,000 to $9,000 per month. However, the agency may charge more than the range if your business strategy is aggressive.
Additional Factors of Website Redesigning
Don’t focus on the redesign work only, keep the additional factors in your mind. Read this section to learn the other know-hows of website redesigning.
The ideal time to redesign a site
The site performance will determine when to redesign it. You may not have to redo the site if it continues to perform well. However, significant performance issues need a solution. And you need to observe when the performance is going down.
To improve problems like slow page load speed and poor conversion rate, redesigning is the best option. It will help to understand why visitors leave at a certain point. Sometimes, a redesign is not enough to give life to a site. If the site has zero traffic and conversion, marketing, as well as redesign, are highly needed.
Cost of website components
The entire redesigning cost will vary on website components and their prices. Different components cost differently. Some have a single pricing plan and a yearly pricing plan. The latter one gives a little discount upon overall purchase.
Moreover, some components, like hosting, costs cheap when purchasing the shared one but are expensive when it has a dedicated server for a particular business. Make sure to find the best deal and utilize the resources to redesign your site.
The goal of website redesigning is to make the site more functional, more appealing, and more sales-driven. The excessive flashy design will distract customers and lead them to leave the site. Hence, don’t overdo anything while redoing the existing site. Just KISS (Keep It Simple and Safe) yet outstanding.
The Bottom Line
Guessing a correct website redesign cost is difficult. None of the price ranges mentioned here is fixed, rather they are just an estimated picture. The cost differs depending on the site type, how much redesign you want, and who takes the workload.
To thrive in today’s rough-and-tough online-centric business world, you must consider site redesigning. Otherwise, you could lose both potential customers and the business due to an outdated and malfunctioned website.