The market of websites is now leading the world economy and business. Every minute, new websites are created, and your sites will have more competitors. So, we all have to keep our site updated and well-designed. For an old site, a website redesign project plan is crucial.
There is no way to keep the websites updated if the owner doesn’t upgrade the designs. So, learning about the redesign project is a must for anyone working for a website. Hopefully, this content will help you have a complete guide about this factor. So, keep focused till the end.
What Is the Website Redesign Project Plan?
A Redesigning website project is a kind of website recreating or reconstructing a project. That means there’s an already designed website, and someone likes to improve it. He/She can simply start from scratch or use the pre-configured templates in this project.
The primary aim of redesigning a website is to increase its enhancement or just make the interfere more user-friendly. New plugins, templates, themes, etc., are constantly updated to improve the enhancement of the websites. So, the website needs the new features and get a new look when it goes through a redesign project.
When You Need a Website Redesign Project?
There can be different reasons to plan a redesigning site project. As the technology is upgrading, your site should have an elevated look. It is essential to provide the users with a more friendly and appealing experience. That’s the main reason to redesign a project. The following reasons also matter in this case.
- When the website doesn’t reflect the capabilities mostly in B2B tech.
- When you have a new addition of branding on the website. And it doesn’t correctly reflect it.
- When the website is built with outdated technology.
- Finally, when the website has an outdated and poor user experience.
So, when your site faces the following problems, you must like to solve them. And a website Redesign project is the most suggested solution for all these problems.
How to Create a Successful Website Redesign Project Plan
You have already learned about website redesigning project plans and why you need them. However, it is essential to learn about preparation before starting the project.
There are some essential tasks one should complete before starting the project. These factors are necessary to take care of. It’s because they will ultimately make things easier in many ways.
Besides, many of us often get confused about where to start. So not just thinking about the preparation, you can initially take them as the parts of the project. It’s because you cannot essentially complete the project efficiently without some particular preparation tasks.
Step 1: Analysis and Benchmark the Matrix
This one is the first and foremost part that many users complete even before defining the goal. Analyzing the performance matrix of your site will initially help you have a good idea of the standard of your current site. So, this part is about understanding it correctly.
Now, the question, which matters one should prioritize while analyzing the website matrix. One should analyze almost every single factor of a current site to understand your website’s nature, situation, and position. You should initially check the following elements for sure.
- The number of your visitors. You need to count visitors of all kinds, including the regular and rare ones.
- The average bounce rate of your site.
- Complete sales on your site periodically.
- The rank of the keywords.
- Average traffic and lead generation of your site.
- The inbound linking domains.
- A number of the new leads and the new users’ form.
- All the indexed pages.
- The number of pages that mainly get the most traffic.
Once you collect the following information, setting a goal will be easier. Initially, the complete task will be easier to handle when you have the following information and the destination.
Step 2: Setting A Goal for Your Website Redesign Project
First of all, you have determined a goal for the plan. That means you should have a clear thought about the basic needs you want in the project to cover. It will be easier to work sequentially when you have a goal to complete.
Fixing the goal is not particularly easy. You cannot just list what you want in this project. There are different aspects of a plan, and you have to fix them properly.
- The marketing goal is all about setting an idea about how the new site will market your business. The goal also includes using the site to market the business. So, it is related to the business value and business goal.
- You have to set a business goal. It determines how your site with the new design will help grow your business. It will help make the entire project efficient and operative.
- The next one is about the technology goals. It’s about how you will use technology for the project accomplishment. For example, the use of technology to improve privacy and security, technology to create leading pages, etc.
And finally, you have to set a complete goal for the entire project. Once again, we mention that completing goals is vital to make the project steps easier.
Step 3: Define the Marketing Policy
Next, it is essential to define how the new design will help you in marketing your brand. And identify exactly what are the basic requirements to reach your desired branding and messaging. Here, it would help if you had a complete thought about how your work will help the users benefit from the site.
The website owner should recheck the messaging system and make it more user-friendly. He should ignore the industry jargon that makes the users uncomfortable. In a word, the marketing policy with the new design should be more comfortable and beneficial for the users.
Step 4: Make Your Budget for the Project
Now, you have the entire project goal ready, and so you should make a budget for the project. The project needs a particular budget, so it is essential to have a clear idea about it.
There are websites of different types, and one should redesign them in their respective way. So, the budget will defer based on the types of websites. To fix the price, you have to consider the value of the web presence.
To evaluate the web presence, one should have calculated the number of some factors. For example, the number of total website traffic, the line revenue, the customers, etc. are the basic things one should evaluate to fix the budget.
Step 5: Analyse the Buyer Persona
Next, you should analyze the buyer persona to understand the site’s visitors. This part is essential to understand the content, product, service, messaging system, etc., from the visitor’s point of view.
However, to understand the buyer persona, you should understand the experience of the site as a viewer. For that, one can divide the types of visitors and study their experience of using the site.
Understanding the buyer persona is essential for different reasons. It will help one understand what kind of change the site needs to help the users have a comfortable using experience. Indeed, it helps increase the sale of your business.
Step 6: Secure the SEO Page
As the current website is old, there must be different pages with more search value. There can be lots of SEO-optimized content as well. And it is a wise decision to protect all of them to keep the SEO rank on position for the site.
Marketing Analytics can help one find out the pages with the most search value. However, you should document the pages to secure them properly once you find them. Also, you should create a 301 redirect so that the traffic and the link value are retained.
Step 7: Define the Competition
Once you handle the SEO factors, analyzing the competition should have the turn. Here, a report of your competitors is essential to the analysis. You can initially use different tools like Website Grader to get the comparison sheet. A diagnostic tool can also help evaluate the competitors of your site.
Researching the competitors will help learn what kind of changes are essential. You will instantly understand the needs that make your site beat the competitors easily. Here, you should make a list of basic requirements to beat the competitors. And work accordingly.
Step 8: Handle the Asset Inventory
At this moment, you should take an inventory of the good content. Otherwise, you can end up losing them, and the site can lose its best part. First, however, you should make an asset with the following content of the site.
- Pages with the most traffic
- Content that has the most views
- The most-shared content
- Ranked content
- All the inbound links
Step 9: Find the Appropriate Tool
We are near to the end, and at this point, you have to find the appropriate tool and software for the project. The essential software is the CMS (Content Management System) that one should use. It is even crucial to design, develop, and create a website.
Regardless of your level of experience in the web designing sector, this tool is essential for you. It can help create beautifully functional websites. If you manage to choose the appropriate CMS is the most important part here.
There are hundreds of CMS tools available. You should consider the type of website and your goal to fix it while choosing the appropriate one. CM Hub, CMSs, CRM are the most used tools in common.
Step 10: Find Your Partner
Finally, you have to find the appropriate partner for your site to handle the redesign project. Most people find this part difficult for different reasons. Generally, there are thousands of website designing agencies. That’s why selecting the appropriate one is pretty much confusing.
When choosing a partner agency, one should have proper research. First of all, he should evaluate the agency suitably and personality. They must be helpful and provide you with a comfortable working together.
Next, the website owner should check their expert area. Then, he must check if the agency can handle the project of the particular type of website he has. It is also essential to check the review and their experience. And it is good to find an agency with more experience and good reviews by users.
Lastly, the owner should check the price and the deadline. It is necessary to make sure that the budget is enough to work with them. And if everything is okay, one can start a conversation with the agency.
So, these are the primary factors you should handle before starting the website redesign project. And when you have all the things ready, you can start the project with the agency’s help. But, we prefer learning about the common mistakes people make and ultimately fail to accomplish the task. So, let’s check them out in short.
The Common Mistakes While Redesign the Website
Website design can be easy or distressful, depending on who makes one. It is estimated that about 75 people out of 100 make a particular type of mistake when designing a website or creating a new one.
Proper planning and end goals are the two most important things a website builder must know before editing or redesigning a website. However, we have mentioned some of the most common mistakes users make while redesigning a website. Don’t forget to check, as these may help you avoid these mistakes in future website-related projects.
Not Having Enough Budget
Budget is the most important fact in any project as it finalizes a set of standards. You must not plan something or a group of features on your website design out of your allocated budget. This will hamper the overall quality and outcome.
If you don’t have a proper budget for redesigning a website, you will indeed find an unsatisfying result. The whole process is generally costly as not all service providers provide all types of services in one place. Again, you can not expect a single company to be an expert in all kinds of work.
There are many services to be tuned, such as mobile-friendliness, copywriting, project management, QA, licenses, video production, photography, visual content, editor, SEO, web development tools, strategy, presentation, etc.
To make all the points perfect, you have to spend a lot. You just can not cut corners with a single site and emphasis on others as it will degrade the overall package. So, plan your outcome according to your budget. You can get a balanced and goal-oriented website within your budget if you make a clear plan beforehand.
Not Having a Proper Project Goal
A fixed goal is mandatory to get the desired outcome from a website. So, firstly, you have to decide what you are designing for the particular website. Then find out the possible outcome and potential exposure.
Most people can not decide on a proper and go for beautiful design or fetching for more reach as goals. Of course, these should not be the primary goal for website modification.
Having a beautiful website design is excellent and will surely attract more traffic, but you have to filter out why to make the website more appealing. For example, brand promotion, broad recognition, getting positive impressions from potential customers, making them trustworthy, etc.
The goal should be productive and effective towards positive outcomes. Try to lean towards one or two specified outcomes and avoid a general overall outlook without any reason.
Emphasizing on Technology without Preparing Strategies for Website
Another known mistake is emphasizing technology and the website vendor other than deciding on proper strategies. The website you want should be business-oriented or goal-based, which you wanted in the first place.
The redesigning process is both costly and time-consuming. So, you better not think about the editor, vendor, or technology used to build or redesign your website much.
Some people made mistakes by worrying too much about Shopify, Magneto, Wix, WordPress, etc. Few even ask about shifting from one type to another, which is a total waste of money and effort.
Instead of thinking about website technology, you should concentrate on the purpose of the new website, decide on the design according to expectations, plan on success, think about any promotion required, and others.
So, try to unknowingly check if you are making any of the following mistakes. And make sure to follow the steps above this point sequentially.
In the end, we love to ask you again to be sincere while making the website redesigning goals and forming the budget correctly. And finally, be picky and wise while choosing your partner. Hopefully, your website redesigning project plan will be successful. Thank you again for staying with us.