It is the high time since architects used traditional methods to get clients and work on projects. Today’s world is internet-centric. Websites here play a significant role in generating profit in the shortest possible time. As a result, architects nowadays have their websites to earn prospective-come-paying clients and profit. This white paper will describe some of the best practices for Architecture and Residential Web Design.
Architecture and Residential Web Design Best Practices
Let’s drive into the key points you should follow to achieve the best outcome.
Include professional photos and videos
To make clients hire you for a project, add professional photos, videos, and other image technologies to your website to prove your worth. Nowadays, people prefer online investigation and action. Therefore, including beautiful images will draw them to your site.
High-resolution photos with expert lighting, camera angles, and other factors can boost conversions. 3D or 360-degree imaging of buildings influences users’ opinion better than simple still photos, so utilize this technology if you can.
Moreover, adding high-quality, detailed photos of finished projects is a must to bring more customers and business. Videos of the finished projects will prove the reality of those excellent images and promote the business to potential clients.
In the website photo gallery, put the images first and attach the home tour video at the 360-degree angle at the end. Consequently, visitors will spend a good amount of time thinking of hiring you. VR technology will provide the feeling of an actual apartment or showcase the finished home even if it does not exist yet. Therefore, incorporating VR will give your design life and convince your clients to work with you.
Add useful tools and features.
Since the goal of your website is to earn architectural projects by finding the best deals for clients, adding useful tools and features to the site will engage clients more. Visitors would love to know how much they can afford while visiting the site and getting ideas of your potentiality.
Adding a calculator and a price list into web design will make estimations easier for clients. They will have an idea of how much you charge from the pre-design stage to the post-design stage and the rate for designing various commercial and residential buildings.
If possible, include common options for buildings, like square footage, utilities, floors, garage, and ventilation position, into web design. These options will help you understand the clients’ primary preferences, which can be discussed in detail in the face-to-face meeting.
In addition, the place relevant, interactive features like area maps and local maps of interest in the website. Your clients will know which area would be good for having a building.
Place relevant contents
Written content is the traditional marketing practice for any online marketing strategy to generate more leads. The rule is the same for architectural and residential websites also.
Blog posts related to relevant topics will keep visitors engaged and coming back, eventually leading to more business and profit. To add customer value to your website, you should create rooms for providing valuable information and receive compliments while designing the site.
Write content on topics related to architecture, industry trends, and news so that clients have full knowledge of the market. Other types of content, including reviews and business introduction, will prove the reliability of your business.
On the About page, briefly discuss your business, introduce your teammates, how long you have been in business, etc. Attach success data (if possible) to show how trustworthy and proficient an architect you are. Make sure to keep the About page and blog contents updated.
Reviews will act as social proof, so do your best in achieving positive reviews. Each time you successfully finish a project, they will happily put stars and good words in the site’s review section.
Keep the site visible and responsive.
No matter how attractive your website looks, nothing would work if the site fails to reach a huge crowd. Quick, simple, clear CTAs and effective SEO efforts are the things that will keep the site visible and responsive.
Search engines will detect your site and bring countless organic traffic with the best SEO practices. All you need to do is understand how to utilize on-page and off-page SEO tasks on the site and then take action. Visitors will find enough reason to stick to your site, eventually to your business for a long time.
Register your business on online business databases (like LinkedIn) to experience a fruitful start. The simpler, clearer, uncluttered CTA (call-to-action) buttons are available. The higher chances leads will keep coming.
Place a few strong CTA elements to grab more attention and encourage visitors to take action. At the top level of the site, have a dedicated contact section with contact details for prospective clients.
Last but not least, make sure your site has the best CMS and is well-optimized for different devices. Visualizing a site on desktops or laptops is comparatively easier than mobile phones or tablets. If your site is unfit for mobile browsing, it will experience a poor user experience and a higher bounce rate.
Now that you know the best practices for architecture and residential web design utilize them in your site for the best output. If your site already exists but performed poorly, you need to focus on its betterment.
However, if you are a promising architect and a beginner in the web world, creating a website and incorporating these practices will bring the best conversion rate.