Customers and revenues are the bread and butter of a business, which comes through strong brand promotion and a steady market presence. If you are a business owner, you may wonder how to maximize revenues by attracting more leads. In this lead generation website design and development best practices guide, we will try to assist you in detail.
What is a lead generation website?
A lead generation website refers to a website that collects leads for long-term business benefits. In other words, a lead-generating website works for the interests of its users to convert them from first-time visitors to regular customers or leads.
Normal websites only inform their audience, but lead generation websites inform their audience and make them pay for the business. The lead generation process consists of some steps.
First, a visitor finds a blog content through a Google search, reads it, and becomes aware of that website. Second, the visitor reads some other content from the same website as time passes and becomes interested in knowing more about the site and its business.
Finally, the visitor thinks that the website could benefit him and prompt him to initiate sign-up, eventually placing orders.
Benefits of a lead generating website for a business
Ensures increased business
A lead-generating website will help to increase your business in every way. The lead generation process captures more visitors and followers, but it also gains more revenues.
Since the goal is to share valuable content consistently with the target audience, using social media platforms will be the best way to execute it. When the audience reaches your content, they will start to notice your business.
The more people know and follow you, the more and easier the business promotion will be, the higher chances your audience will turn into leads and paying customers.
And words circulate rapidly in social media, so if you succeed in achieving positive reviews, both leads and revenues will keep coming consistently.
Unfortunately, a growing business extremely sucks up the owner’s time, strength, and money and leaves him dry. Incorporating a lead generation website will take care of the business in its infant phase and save the owner’s resources.
As a business owner, all you need to do is post content regularly maintain the website, and hot leads will keep coming. Consequently, there will be zero need to use age-old marketing methods like cold calling or distributing pamphlets.
Brings new business opportunities
Sometimes the lead generation process can bring new business opportunities. A noncompeting or small brand may join a big brand for a webinar. Such brand collaboration will give access to the customers of each other, leading to more leads.
Lead Generation Website Design and Development Best Practices
Lead generation website design and development is not a simple matter. Setting up a website effectively to convert leads is the hardest job, including creating and sharing original, engaging content. Here are the three best practices of lead generation that you must not skip when designing your website.
Design and provide high-quality content
Lead generation growth will be impossible without high-quality content. SEO or Search Engine Optimization is one of the most crucial factors for converting visitors to leads. Every day Google processes billions of search queries, but amidst this huge crowd, only the best utilization of SEO will provide you organic traffic and make your site stand out.
The first step of creating SEO-optimized content is to design the content. Please find out the most common queries on a specific topic and think about how to write them naturally, clearly, precisely, persuasively, and relevantly.
Avoid long sentences and paragraphs, jargon, complex terms, and the company’s perspective. Make the content sound like a one-to-one conversation with your visitors.
When writing the content, create intriguing Headers and Subheads, use good bullets and numbers, and bold and italics. These writing elements catch readers’ attention faster.
Another factor that boosts SEO practice is the keyword strategy. Keywords that have the potential to produce the highest conversions should be used efficiently in the content. Before using keywords in the content body, check their search volume, user intent, competitiveness, and relevance to narrow down only the beneficial keywords. Proper keyword research will help visitors to find your services quickly.
Like potential keywords, unique meta description tags influence click-throughs and optimize conversions. Try your creativity for creating potential meta description tags or hire professional copywriters to make it possible.
Well-planned blog content will surely bring organic visitors, but ebooks and PDFs will add value to lead generation. You can categorize contents and assemble them into ebooks or PDFs, which your readers can download using their personal and professional details.
In this way, you will be able to collect their emails, understand their interests, and suggest new or other content.
After the successful keyword strategy and meta description tag writing, turn your focus on the page sitemap. The sitemap planning will ensure the best on-page SEO efforts with detailed pages and without overlapping and gaps of keywords.
Create significant CTAs
The CTAs will make your visitors stick to your business, making them significant, not irrelevant, or disgusting. In addition, make sure the CTAs will lead only to interesting and insightful content. Don’t impose your service on and present complex and boring content to your visitors.
Along with the site design, give adequate attention to the CTA design. The color scheme and font style of both primary CTAs and secondary CTAs should be different. If not, visitors will be confused about which button to click to get their desired content.
When designing the site for mobile, place a static and sticky CTA banner at the top or bottom of the page. As a result, your conversion message will always seem insightful as users scroll down your page.
Personalized CTAs are more effective than basic CTAs, so incorporate on-page personalization to generate more leads. For example, a welcoming header will make him more inclined to start a conversation with you if a visitor comes back to your site after the first visit.
Always use direct, short, strong, and punchy call-to-action sentences to generate good leads. Sentences like ‘join us/try us for free, ‘sign up for our newsletter,’ ‘get our free course,’ ‘book/grab your seat,’ ‘download the ebook/pdf’ are proven exciting enough to make visitors ready to click.
Apart from creating user-friendly CTAs for visitors, don’t forget to show a clear and visible contact list. If visitors or users fail to connect with you when facing problems, they will leave you.
Website must be user-friendly and well-optimized
Colorful designs don’t attract visitors, but user-friendly features attract and help to capture the target audience. If your website is not interactive, visitors won’t turn into leads, collapsing your business for good.
Therefore, add interactive features and pages to collect enough leads. The landing page will redirect visitors to content that will improve their life. To create a successful landing page, write an engaging headline, briefly describe the value of your content, include a simple email-capturing form, and add a catchy CTA button.
A Thank You page will be great for closing after they successfully subscribed to your content. Install a live chat tool on the most-demanding pages of the website and observe the questions and interests of your visitors.
Such action will help to gain visitors’ trust, increase conversion rate, and improve service quality at a time. Interaction with visitors should be as quick as possible.
Make sure the buttons within the page are clickable and trustworthy. They should not clickbait visitors out of the site or somewhere suspicious. Also, provide plenty of whitespaces between the website elements to make them individually visible. Otherwise, the interface will be cluttered, and visitors will find it chaotic.
Finally, optimize your website for various devices, operating systems, and browsers. Repetitive tests check the site speed, image loading speed, visibility, and stability.
Fix rotating carousels, broken links, files, and contents without delay. Since smartphones are widely-used devices, design your site as well-responsive for smartphones.
To Wrap Up
Now that you have learned how to generate leads and sales keep up the good work. You might think of other ways to attract leads, but having a lead-generating website will be the best idea.
Remember, only successful incorporation of a sales-driving method can take your business to the highest peak, so there is no compromise.